SEO Poisoning

ATT&CK T1608.006

Adversaries may poison mechanisms that influence search engine optimization (SEO) to further lure staged capabilities towards potential victims. Search engines typically display results to users based on purchased ads as well as the site’s ranking/score/reputation calculated by their web crawlers and algorithms.(Citation: Atlas SEO)(Citation: MalwareBytes SEO) To help facilitate [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries may stage content that explicitly manipulates SEO rankings in order to promote sites hosting their malicious payloads (such as [Drive-by Tar

Category: Technique, resource-development

MITRE ATT&CK: T1608.006

Reference: MITRE ATT&CK T1608.006